Citizen Men's Eco-Drive Weekender Brycen Chronograph Watch

With its foundation dating back to 1930, CITIZEN has long fostered a multicultural mindset that champions excellence and creativity. The brand's very name conveys a deep respect for craftsmanship, recognized worldwide by citizens across the globe. As a "citizen" of the world, CITIZEN embraces the responsibility to cultivate a culture of positive change and ongoing evolution through its craft, steadfastly welcoming the future.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to a watch's final assembly. This artisan's approach to watchmaking is driven by the pursuit of pushing technological boundaries and exploring new possibilities.

One pivotal innovation was the development of a light-driven watch. CITIZEN pioneered this engineering breakthrough as early as 1976, which led to the launch of the acclaimed Eco-Drive technology in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered, eliminating the need to ever replace batteries. This empowered citizens worldwide to experience the unrestricted joy of wearing and using a CITIZEN watch.

CITIZEN's product development policy, "The Fusion of Technology and Beauty," remains a constant motivation to merge cutting-edge technology with design perfection, inspiring people to strive to be their best at any time.

Presenting the newly designed CITIZEN Brycen timepiece, a men's luxury watch with technical advancements and a sporty style. Powered by light through Eco-Drive technology, this watch never needs a battery. Featuring a stainless steel case with a black aluminum plated bezel, a bold black leather strap, and a black dial, the Brycen boasts a 1/5-second chronograph measuring up to 60 minutes, 12/24-hour time, and date. Luminous hands and a mineral crystal complete the distinguished look, with the watch being water-resistant up to 100 meters and backed by a 5-year limited warranty.

In collaboration with Wieden+Kennedy, CITIZEN has launched the "Better Starts Now" campaign, which embodies the simple belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. This philosophy represents CITIZEN's dedication to the present and the infinite ways to improve it, as conveyed through a new global brand movie, identity, and website.

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